DFEL Brand Identity Concept
The DFEL (German Women's Hockey League) is the highest division of women's hockey in Germany. It was founded in 1988 by the German Hockey Federation and is run as a semi-professional league. Seven teams from all over Germany play in the DFEL. Previously, the national champion was drawn from a final tournament with the best teams from the North and South division until the single division mode was introduced in 2006. This rebranding is a personal case study to show some of my ideas for a fresh visual identity to promote the league and German women's hockey in general. I created a new logo, brand identity and customized typeface.
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