1. FC Magdeburg – Season Ticket Campaign 2026-27
Art Direction, Card Design & Packaging, Advertisements
DAMALS. HEUTE. IMMER.
(Then. Now. Always.)
(Then. Now. Always.)
The fans of 1. FC Magdeburg have stood by the club through highs and lows. Through European glory and insolvency. Through promotion and relegation. Through everything. They have been the one constant in the club's history. For the Season Ticket Campaign 2026-27, we put them at the center.
The scarf connects generations of supporters. It became the focal point of the seasonal campaign. Worn by people from all walks of life. United by one club.
CREDITS:
ART DIRECTION & GRAPHIC DESIGN
ART DIRECTION & GRAPHIC DESIGN
PHOTO & VIDEO
Thomas Schäfer, Johannes Matthe, Felix Nebel
