1. FC Magdeburg x Hummel – Home Kit 2026/27
Art Direction & Kit Design
Blau-Weiße Fussballmacht
(Blue-White Powerhouse)
(Blue-White Powerhouse)
The stripes run through the history of the club. Then and now, they stand for tradition and identity. The neck tape features Block U, our driving force and unconditional fan support behind every game. Blue and white belongs to the streets, the trams, the bike paths and the everyday life of Magdeburg. The shooting took place in a historic tram of the Magdeburger Verkehrsbetriebe (MVB), which has its own long history in the city.
All roads lead to the stadium. Always blue and white.
CREDITS
ART DIRECTION & KIT DESIGN
ART DIRECTION & KIT DESIGN
PROJECT COORDINATION
Til Dreyer, Luis Blum, Marco Möller, Leon Mercklein, Kevin Riedel
PHOTOGRAPHY
VIDEO DIRECTION & STORYTELLING
