1. FCM x Hummel | Third Kit 2026-27 Art Direction

DDR-Plattenbau meets Urban Football Culture This kit stands for East German architecture and identity. The M10, the defining prefab building type of Magdeburg, was no GDR standard. Developed in 1973 by the local Wohnungsbaukombinat as a standalone regional variation, it was a Magdeburg invention. Both sponsors agreed to adapt their logos into graffiti-inspired wordmarks, drawn and created in direct collaboration with our active fan community Block U. For the first time, the back flock was also designed by the fan community and will be available as an exclusive fan edition. This is the East German block, on the pitch.

1. FC Magdeburg x Hummel – Third Kit 26/27

"Aus der Platte" – Creative Direction & Kit Design

DDR-Plattenbau meets Urban Football Culture

This kit is rooted in the architecture and identity of East German Plattenbau.
The M10, the defining prefab building type of Magdeburg, was no DDR standard. Developed in 1973 as a standalone regional variation, it was a Magdeburg invention.

Both sponsors agreed to adapt their logos into graffiti-inspired wordmarks.

They stand for urban fan culture, drawn and created in direct collaboration with our active fan community. East German Architecture on the pitch.